How to turn customers into fans?

A product or a service is deemed the best only if a majority of its customer perceive its value to be high when compared to its cost. It doesn’t matter how “good” the product is! Only the perception of the product or service as “good,” “great” or “best” is the real metric. A massive and highly perceptive brand image can be built only if you have a massive following or fans for your products. 

ONPASSIVE is such a company which is rapidly building a loyal cult amongst its customers.

Here we will explain to you in simple terms on how to convert your customers into loyal patrons.

So many IT companies where rapidly building a loyal cult amongst its customers.

Here we will explain to you in simple terms on how to convert your customers into loyal patrons.

Step 1: Understand Your Customer Expectations – ONPASSIVE does!

Whenever customer takes money out of the wallet, s/he has a expectation set for the money’s worth they are paying. However, most of the companies fail to understand or gauge the expectations, thus, blowing off whatever limited success they would have achieved. To understand better, you need to put in efforts in marketing research. Comprehend what the competitors are failing to meet with all their resources.  Only then you would understand the requirements and hence their expectations too.

Once you understand the sweet spot that your competitors are failing to meet, you can integrate those features in your product or service to make it appealing.

Step 2: Make products to meet customer expectations

You can make the products good only when you meet the expected value out of the products or services. Therefore, whenever you design the product keep the earlier step in mind and ensure you put in quality efforts in marketing research. That’s how you will be able to learn what other competitors are missing to add in their products or services. For example when primitive social media companies only had text based interaction within their communities, Instagram provided an exclusive photo based interaction within their community. This made the product stand apart from its competitors.

Step 3: Manage your product expectations

In addition, not just making awesome products is good enough to create customer delight. It also comes from managing the customer’s expectation realistically. There is a phase in the tech industry – especially – where new companies created unrealistic buzz through pumping massive amounts of money in marketing. But, when the products hit the floor they fizzed out completely because they had set unrealistic expectations in the customers’ minds. Therefore, your marketing efforts should create an enthusiastic buzz but with realistic expectations. Failing to do so will drown all the energy and other resources you allocated for its development. It would then be too little, too late.

Step 4: Upgrade your products with disruptive features

Once you design a solid product and release it with adequate marketing buzz and expectations set, you may achieve reasonable success. But of course you know better, that’s not the end of it. Contrarily, it’s quite the opposite. Your real work begins now – that is to sustain your product in the market and gain massive sales success. Sustainability relies on multiple factors, including the economic environment which is outside the company’s control. However, the product should be upgraded with additional disruptive features. This will exceed the customers’ expectations. ONPASSIVE has worked and delivered a disruptive product in the market accordingly.

Step 5: Blow your customers’ expectations

The next step to have customers become your fans is to blow their expectations. It’s like the classic story of Henry Ford retold all over again. When Ford had the idea of creating an automated vehicle, he did a simple market research by asking people who owned horses on what do they expect for faster transportation. Since, the average individual lacked any knowledge of automotive transport ideas – they always responded by saying they need faster horses. But when Henry Ford created and delivered his first automotive vehicle it blew their expectations and became an instant hit. Similarly, We have worked on the industry disrupting AI based platform to automate businesses entirely.

Step 6: Engage customers in your business

Once you have delivered the promised product and more, you should still continue to keep customers’ expectations in your decision making. Whenever companies with instant success have failed to incorporate customers’ feedbacks they have gained a significant backlash from the customers. We continuously studies the feedback of its each customer on Better Business Bureau (BBB),  Sitejabbar Onpassive Reviews  and Trust Pilot  We progressively works to improve their products.

Step 7: Deliver exceptional customer support

ONPASSIVE works tirelessly to deliver excellent customer support by providing quick resolution to their problems. Similarly, companies should surpass the customers’ experience by delivering incomparable customer service and satisfaction.