The Secret of Successful 6 Important Reasons Why Your Business Needs a Brand Video

ONPASSIVE - Business Video Importance

“People always buy what they see,” and this is a fact in the business world. When you buy something, you review, test, and judge the product on every prospect and that to be for many times before actually buying it. This typical reviewing nature of the customers creates a necessity for reliable video promotion. In my view, a brand video plays a crucial role in promotions. It provides a face to your business and helps your audience to identify and relate to your business.

Now, let me tell you about the 6 essential reasons why your business needs a brand video: 

1.    Expand your reach through Social Media:

Video is the most shared item of content on social media. If you have a relevant video to your audience and if it resonates with them, then they will share it with others who will found it to be useful for or to elicit a similar reaction. This gives your video message the opportunity it required to engage with more potential customers. Such this kind of organic targeting of individuals will naturally lead your content to the right people and in an effective manner.

2.    Explain more in Less Time:

“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” Liraz Margalit, Ph.D.

A video is more expressive than reading a text. The audience gets immersed in what you’re conveying to them. These results in carrying more information along with an emotional quality that is impossible to express through the written words.

3.    Google loves video

Google is programmed to provide the most relevant information to its users. The more the informative the information or content became, the more likely it is going to be up in the user’s search results. Also, YouTube, the second largest search engine globally and designed by Google itself, has this acquisition of Google algorithms, which heavily favors video content over text-based.

4.    Be the Extra-OrdinarBe the Extra-Ordinary on the Ordinaries:

Considering the below facts, there’s no doubt that video is an essential part of content marketing, and it’s only going to become more essential. In a survey, it is seen that 90% of web consumers rely on a video to helps them decide between buying a business’ product or service:

• It is understood that 65% of executives who had watched his work-related video, has visited the business’ website afterward.
• Also, 64% of web surfers who visit a business’s website are more likely to buy their product after watching a video about it.
• Those Real Estate agency listings that use a video will get over more inquiries than those without a video.

At present, 71% of companies plan to increase their marketing budget and maximum on video production. Every business has the opportunity to stand out from the competition by making use of this powerful marketing tool. You can use it to introduce your brand to newcomers, answer your visitor’s queries, or just to make them laugh—not to mention you must create a long-lasting impression.

5.    Stand-Out From The Crowd:

A video for your business will provide you a better opportunity than your competition in the market. A video related to your business with a proper description will only increase your reach. Also, video marketing has the capability to engage more web surfers. 

6.    Be a Frontier in this Digital World:

Now days, many businesses are opting for video promotions as it will provide more customers. Some companies are even spending their every penny in video marketing. For example, ONPASSIVE. ONPASSIVE has its own YouTube channel where they post all ONPASSIVE’s video related to ONPASSIVE Company. This has provided them more engagement with potential customers.  

So, from above points you can now understand how a video will improve your brand image along with providing you more engagement with potential customers.